DELL REBRAND
Dell Reimagined: Fully Customizable, Perfectly Yours – Anywhere and Everywhere.
DELL REBRAND
DELL REBRAND
Dell Reimagined: Fully Customizable, Perfectly Yours – Anywhere and Everywhere.
DELL REBRAND
Dell Reimagined: Fully Customizable,
Perfectly Yours – Anywhere and Everywhere.
DELL REBRAND
Dell Reimagined: Fully Customizable, Perfectly Yours – Anywhere and Everywhere.
Dell Reimagined: Fully Customizable, Perfectly Yours – Anywhere and Everywhere.
Dell Reimagined: Fully Customizable, Perfectly Yours – Anywhere and Everywhere.
About the project
From a college dorm to a global leader, Dell Technologies has evolved to bring you innovative, fun, and user-friendly technology. Our customizable designs cater to all users, ensuring a perfect fit for you. Wherever you go, Dell is with you, offering tailored solutions for your daily life.
From a college dorm to a global leader, Dell Technologies has evolved to bring you innovative, fun, and user-friendly technology. Our customizable designs cater to all users, ensuring a perfect fit
for you. Wherever you go, Dell is with you, offering tailored solutions for your daily life.
Date
April 2022
Type
Graphic Design, Branding Design, UX/UI, Prototyping, Transmedia
The Logo
The Logo
Customizable Squares
Customizable Squares
Customizable Squares
Customizable Squares
Customizable Squares
Customizable Squares
Each square represents Dell's customizable feature that everyone can
create a product
designed for themselves, step by step, piece by piece.
Each square represents Dell's customizable feature that everyone can
create a product designed for themselves, step by step, piece by piece.
Each square represents Dell's customizable feature that everyone can create a product
designed for themselves, step by step, piece by piece.
New Innovative Direction
New Innovative Direction
New Innovative Direction
New Innovative Direction
New Innovative Direction
The triangle represents Dell heading towards a complete new direction, having it move forward and upwards towards the road of innovation.
Cursor
Cursor
Cursor
Cursor
The squares that form the triangle also is an abstract representation of a cursor.
The squares that form the triangle is an abstract representation of a cursor.
Global and Friendly
Global and Friendly
Global and Friendly
The typeface is created by customizing
Helvetica by adding rounded edges to lowercase letters. This creates a friendly and
trustworthy feeling.
Laptop Shape
Laptop Shape
Laptop Shape
The added rounded corner to the letter "d" symoolizes the outline of a laptop.
New Innovative Direction
The triangle represents Dell heading towards a complete new direction, having it move forward and upwards towards the road of innovation.
Cursor
Cursor
The squares that form the triangle also is an abstract representation of a cursor.
The squares that form the triangle also is an abstract representation of a cursor.
Global and Friendly
The typeface is created by customizing
Helvetica by adding rounded edges to lowercase letters. This creates a friendly and
trustworthy feeling.
Laptop Shape
The added rounded corner to the letter "d" symoolizes the outline of a laptop.
Global and Friendly
The typeface is created by customizing
Helvetica by adding rounded edges to lowercase letters. This creates a friendly and trustworthy feeling.
Laptop Shape
The added rounded corner to the letter "d" symoolizes the outline of a laptop.
Global and Friendly
The typeface is created by customizing
Helvetica by adding rounded edges to lowercase letters. This creates a friendly and
trustworthy feeling.
Laptop Shape
The added rounded corner to the letter "d" symoolizes the outline of a laptop.
Stationery Set
Stationery Set
Posters
Posters
Website
Website
The website, designed with our brand new identity, guides users to the perfect products for their needs and scenarios. With a more fun and lively look, we offer personalized customization to help users tailor their devices to their specific requirements.
The website, designed with our brand new identity, guides users to the perfect products for their needs and scenarios. With a more fun and lively look, we offer personalized customization to help users tailor their devices to their specific requirements.
App Interface
App Interface
App Features
App Features
Users can customize and preset each Dell device before they use them. Everything will be set to their liking and they can easily manage them altogether.
Users can customize and preset each Dell device before they use them. Everything will be set to their liking and they can easily manage them altogether.
Store Installation
Store Installation
This interactive installation inside the Dell store allows users to step on squares representing different scenarios projected on the ground. Each step changes the big screen to display products suited for that scenario. This fun and engaging experience helps users quickly discover which Dell products are perfect for their needs.
This interactive installation inside the Dell store allows users to step on squares representing different scenarios projected on the ground. Each step changes the big screen to display products suited for that scenario. This fun and engaging experience helps users quickly discover which Dell products are perfect for their needs.
Social Media
Social Media
The new brand identity will also apply to social media posts such as Instagram posts and stories.
The new brand identity will also apply to social media posts such as Instagram posts and stories.
Brand Attributes
Brand Attributes
Color Palette
Color Palette
Typography
Typography
Photography
Photography
The photographs highlight the lifestyle and emotions of using Dell products, showcasing their adaptability to various environments. Featuring warm color tones, they connect with daily life and express happiness.
The photographs highlight the lifestyle and emotions of using Dell products, showcasing their adaptability to various environments. Featuring warm color tones, they connect with daily life and express happiness.
Illustrations
Illustrations
Illustrations are created in a minimalistic and simple style with rounded corners to align with our brand image. They are used as backgrounds behind products to evoke a lively feeling.
Illustrations are created in a minimalistic and simple style with rounded corners to align with our brand image. They are used as backgrounds behind products to evoke a lively feeling.
Icons
Icons
Icons are used on the website and app, the corners are also designed to be rounded to match the brand identity.
Icons are used on the website and app, the corners are also designed to be rounded to match the brand identity.
REFLECTION
REFLECTION
REFLECTION
REFLECTION
Here are some thoughts and process that I put into the Dell rebrand!
1.
1.
1.
Researching the Brand
Through this project, I truly understand how researching all aspects of a company can reflect the brand identity and make the company stand out from its competitors. During the first 6 weeks of this project, I really looked into what makes this tech giant an attractive option for consumers. I found out that Dell can allow users to customize all their products to their own liking, so I emphasized and built my rebranding concept around the customizable feature.
2.
2.
2.
Designing Process
In the next 8 weeks, I created the design according to my brand attributes and elements. This process was quite challenging because it took me a while to decide on the look that would truly represent Dell and be classic and long-lasting. But overall, I think this project really portrayed the skills that's necessary for branding design and researching the company.
3.
3.
3.
If I had more time…
If I had more time…
If I had more time…
If I had more time to this project, I would build out and prototype the entire app. I would also spend more time on the transmedia area and complete the entire experience.
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